Orders arrive as audio, not text
A retailer records a quick voice note between customers rather than typing a list — if nothing transcribes it, someone has to listen and re-type every line.
Industries / Food & Beverage / FMCG
A voice note is an order, once someone reads it
A shopkeeper who forwards a 20-second voice note isn’t being difficult — that’s how the order desk actually works in this trade. Ordder is built to take it exactly like that.
What this actually looks like
(A 15-second WhatsApp voice note) "Bhaiya, wahi arrangement — 10 case, area wahi hai."
Ordder transcribes the note, matches "the usual" against this buyer’s order history, and sends a quote with your area-based delivery fee applied — in the language the retailer sent it in.
Why this desk breaks first
The specific way food & beverage / fmcg enquiries go wrong
Bulk orders, thin margins, no room for a slow reply
Distribution runs on volume and speed; a rate quoted an hour late has usually gone to whoever answered faster.
Delivery cost depends on the route
A flat delivery fee undercharges a far route and overcharges a near one — it has to be calculated per order, not guessed.
What Ordder does about it
Built for how food & beverage / fmcg actually sells
Voice notes become quotes
WhatsApp audio is transcribed and read like any other message — a retailer never has to type.
Delivery priced by distance or area
Flat, base-plus-per-km, or area-wise delivery rules are applied automatically to every quote, not estimated by hand.
Multilingual, both ways
A buyer writing in Hindi, Marathi or any supported language gets a reply in that language and script — not machine-translated English.
Repeat orders recognised, not re-typed
"Same as before" resolves against the buyer’s actual order history rather than requiring the item list every time.
GST, specifically
FMCG spans nearly every GST slab — 5%, 12%, 18% — often within one buyer’s single order. Ordder applies the rate configured per SKU, so a mixed order still splits correctly.
Questions people actually ask
- Does Ordder actually understand a voice note in Hindi or Marathi?
- Yes — audio is transcribed and the AI reads the transcript in that language, then replies back in the same language and script.
- How does delivery pricing work for different routes?
- You configure a flat fee, or a base fee plus a per-km rate, or area-wise pricing — Ordder applies whichever rule matches the buyer’s delivery address on every quote.
Forward one real enquiry and see what comes back
Start free, no card required. If it doesn’t quote your catalogue correctly, you’ll know within one conversation.